be seen. be heard. be iconic.

ICON is the Creative Communications Agency of MC Group.

With an experienced, modern, and multifaceted team, we design and implement integrated solutions that genuinely serve each brand’s purpose.

Our philosophy is simple: Authenticity, Quality, Effectiveness.

That’s why we don’t just execute—we act as a strategic partner who thinks ahead, creates with consistency, and meaningfully enhances your brand image.

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Our Services

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Events that connect
your audience with your brand

ICON’s event division, MC Events, specializes in designing and producing events that transform your message into an experience.

We handle:

  • Corporate Events & Conferences
  • Product Launches
  • VIP Events & Galas
  • Special Events

Every event is brought to life based on your brand’s values, identity, and goals — with attention to detail, refined aesthetics, and flawless organization.

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Innovation with Integrity. Progress with Vision.

MC Group is a leading force in the fields of information, research, communication and technology, offering innovative, strategically designed solutions and high quality services.

Through its continuous development and expertise, it makes a decisive contribution to enhancing competitiveness and redefining the standards in every sector in which it operates.

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Κύλιση στην κορυφή

CONSULTING

We provide tailored consulting that strengthens both your marketing strategies and communication practices.

Our sessions help you:

  • Review your current marketing and communication structures
  • Analyze market trends, competitors, and stakeholder perceptions
  • Identify gaps, challenges, and opportunities for growth
  • Recommend integrated strategies that combine marketing with effective communication
  • Train & guide internal teams to deliver consistent and impactful messaging

STRATEGIC COMMUNICATION & CORPORATE REPUTATION

We design and implement comprehensive strategies that build trust, credibility, and long-term influence. Our approach combines brand storytelling with structured planning to ensure measurable impact.


We:

  • Develop a wide-reaching plan that defines your business, products, and services
  • Explain your position and role within the market landscape
  • Set clear communication goals aligned with overall business objectives
  • Profile your customers and analyze competitors for sharper insights
  • Craft authentic stories and messages that resonate with key audiences
  • Focus on targeted actions to reach the right people at the right time
  • Identify effective communication and marketing tactics for reputation growth
  • Manage & protect your brand image and stakeholder perceptions
  • Evaluate performance and refine strategies for continuous improvement
  • Position your brand as trusted, credible, and influential in the market

Public Relations & Media Relations

We make your brand and your story heard in a world that’s noisier than ever.
Our services are designed to build influence, credibility, and visibility through:

  • Designing PR strategies aligned with your brand and business goals
  • Managing media relations and securing impactful publicity (press releases, interviews, photoshoots)
  • Leveraging celebrity endorsements and brand ambassadors for stronger reach
  • Implementing Corporate Social Responsibility (CSR) initiatives that enhance reputation
  • Creating & executing memorable campaigns and special events
  • Providing both corporate and personal PR to strengthen presence across audiences

As part of MC Group, and with the support of MC Media — the largest digital media group in Cyprus — we amplify your story through unrivaled media access, broad digital reach, and powerful communication platforms that ensure your message resonates with the right audiences.

See MC Media

Branding & Identity Development

We create brands that people recognize, trust, and connect with.
Our work includes:

  • Brand Naming that reflects your vision and purpose
  • Brand Messaging – values, purpose, tone of voice, slogans, and core promise
  • Visual Identity Packages – logos, colors, typography, packaging, stationery, and more
  • Brand Guidelines for consistency across all platforms
  • Re-Branding to refresh and reposition your business

Digital Marketing & Performance

  • We build game-changing digital experiences that set your brand apart and deliver measurable results.
    Our services include:

  • Strategy Planning for effective digital growth
  • Social Media Marketing that connects and converts
  • Content Marketing – text, photography, and video creation
  • Web Development & Design with creative art direction
  • Email Marketing through engaging newsletters and campaigns
  • Influencer & Video Marketing for stronger reach and impact
  • Digital Campaigns & Ads that maximize performance and ROI
  • Optimizing performance with analytics and real-time tracking

Market Research

We deliver insights that guide smarter business decisions and drive growth.
Our research services include:

  • Profiling customers, audiences, and buying behaviors
  • Analyzing competitors and industry benchmarks
  • Identifying opportunities, risks, and emerging trends
  • Evaluating brand perception and market positioning

Delivering actionable insights that shape your strategy

As part of MC Group, and with the expertise of Analytica Market Research, the most modern research, data analysis, and consulting company in Cyprus, we bring added value through scientific accuracy, trusted data, and deeper market insights that empower your business to make confident decisions.

See Analytica

Public Relations & Media Relations

We make your brand and your story heard in a world that’s noisier than ever.
Our services are designed to build influence, credibility, and visibility through:

  • Designing PR strategies aligned with your brand and business goals
  • Managing media relations and securing impactful publicity (press releases, interviews, photoshoots)
  • Leveraging celebrity endorsements and brand ambassadors for stronger reach
  • Implementing Corporate Social Responsibility (CSR) initiatives that enhance reputation
  • Creating & executing memorable campaigns and special events
  • Providing both corporate and personal PR to strengthen presence across audiences

As part of MC Group, and with the support of MC Media — the largest digital media group in Cyprus — we amplify your story through unrivaled media access, broad digital reach, and powerful communication platforms that ensure your message resonates with the right audiences.

See MC Analytica

CSR Planning & Implementation

We help organizations create meaningful impact through socially responsible actions and initiatives.
Our services include:

  1. Designing CSR strategies aligned with your brand values and community needs
  2. Planning & implementing CSR actions, events, and awareness campaigns
  3. Collaborating with trusted non-profit organizations when required
  4. Strengthening reputation through authentic and impactful CSR engagement
  5. Measuring & communicating results to stakeholders

As part of MC Group, we have established the Blue Heart Foundation, which allows us to design and implement meaningful CSR initiatives with credibility and impact. At the same time, we remain flexible to collaborate with other non-profit organizations to create programs that best fit your brand’s mission.

See Blue Heart Foundation

Digital & Technology

We deliver creative digital content and advanced technology solutions that help brands stand out and grow.
With the expertise of Digital X, a specialized company within MC Group, we offer:

  • Creative Content Services – video production & editing, digital sets, visual effects, music clips, commercials, educational & corporate videos, documentaries
  • Live Event Production – real-time coverage, drone footage, and post-production (editing, sound, color, effects)
  • Video Marketing Campaigns – YouTube, social media, and Google Ads strategies
  • Software & App Development – custom software, mobile apps (iOS & Android), and progressive web apps
  • Web Services – website design & development, e-commerce platforms, support & hosting
  • Digital Growth – SEO optimization, Facebook, Instagram & Google campaigns
See Digital X

Event Management & Production

  • We create and deliver unforgettable events that reflect your brand and engage your audience.
    Our Services include:
  • Event Planning (A to Z) – from concept to execution
  • Event Design & Styling – creative concepts, set-up, and atmosphere
  • Event Production – technical execution, staging, and logistics
  • Event Coordination – seamless management of vendors, schedules, and on-site flow
  • Event Branding – designing visuals, themes, and branded materials

Event Marketing & Promotion – campaigns to maximize attendance and visibility

We Handle:

  • Corporate Events & Conferences – impactful business gatherings
  • Product Launches – creative launches that capture attention
  • VIP Events & Galas – premium experiences with exclusivity
  • Special Events – unique and tailored experiences

Through ICON’s event division, MC Events, and with the media power of MC Media – the largest digital media group in Cyprus, we give your events unmatched creativity, flawless execution, and maximum exposure.